2015 Rolls-Royce Ghost Series II [w/video]

[Haltech]

Filed under: Sedan, Videos, Rolls-Royce, First Drives, Luxury



Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.

And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.

Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

So, how do you refresh (I'm told that a Rolls-Royce would never be subjected to a "facelift") a luxury sedan that is already so affecting to drive, be driven in and to behold? I flew south to Dallas, TX, to drive the new Ghost Series II in and amongst the genuinely rich folks to find out.Continue reading 2015 Rolls-Royce Ghost Series II [w/video]

2015 Rolls-Royce Ghost Series II [w/video] originally appeared on Autoblog on Fri, 10 Oct 2014 11:57:00 EST. Please see our terms for use of feeds.



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