2015 Volvo XC90

[Haltech]

Filed under: Technology, Crossover, Volvo, Design/Style, Luxury, Deep Dive

The new XC90 isn't just about the new XC90 - it's as much about the new generation of Volvos that will result.

Around the turn of the millennium, Volvo seemed like the perfect automaker to make a crossover. It had, after all, already established for itself a reputation for building all-wheel-drive wagons for transporting families in safety and comfort. But while its competitors marched one by one into the luxury utility market, Volvo held out. That was, anyway, until the debut of the original XC90 in 2002. And it's never looked back since.

Over the past baker's dozen years of production, Volvo has produced over 600,000 examples of the XC90 - not to mention another half-million or so of the smaller XC60 that followed. In other words, the decision to build the XC90 in the first place may very well have been among the smartest that Volvo has ever made. But after an unusually long lifecycle, Volvo has finally retired the first-gen XC90, and it's replacing it with the model you see here. And with it, it's ushering in a bold new era for the Swedish automaker.

After a series of three particularly handsome concept cars and even more teasers and advanced details, we're finally looking at the new 2015 Volvo XC90 here at its birthplace in Sweden. The big-production live reveal with media in attendance from around the world is testimony in and of itself to the importance of the new XC90's arrival to a marque that's always had a loyal following and is, after a period of stagnation, only growing. Because the new XC90, you see, isn't just about the new XC90: it's as much about the new generation of Volvos that will result.Continue reading 2015 Volvo XC90

2015 Volvo XC90 originally appeared on Autoblog on Wed, 27 Aug 2014 11:27:00 EST. Please see our terms for use of feeds.



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