Angry Birds makes the inevitable transition to Formula 1 with Kovalainen

[Haltech]

Filed under: Motorsports, Etc., Marketing/Advertising, Toys/Games



Has the Angry Birds franchise jumped the shark and hit those dastardly pigs yet? The ornery feathered video game stars have seen their mugs plastered across just about every retail good we can think of. We've seen everything from mundane merchandise like t-shirts, plush dolls and keychains to inflatable funhouse castles, streaming media players and gummy candies.

Thus, perhaps we shouldn't be surprised that Rovio Entertainment's birds have slingshotted into the world of Formula One sponsorship, slathered on the brain bucket of Caterham racer Heikki Kovalainen. The Finn says he's a big fan of the game - and not just because Rovio is from Finland.

Word has it that Angry Birds will get a racing-themed update sometime this summer (as well as even more branded merchandise), so fans of the flying fowl should keep their eyes peeled.Continue reading Angry Birds makes the inevitable transition to Formula 1 with Kovalainen

Angry Birds makes the inevitable transition to Formula 1 with Kovalainen originally appeared on Autoblog on Sun, 18 Mar 2012 18:01:00 EST. Please see our terms for use of feeds.



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