Billboard War Redux: Audi shoots back, BMW turns away
 

Filed under: Marketing/Advertising, Audi, BMW, Humor

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The billboard war taking place between Audi and BMW in Southern California has taken yet another turn today. After Audi called out its cross-country rival by saying "Your Move, BMW" on a billboard overlooking Santa Monica Blvd. advertising the new A4, BMW responded by renting its own billboard across the street that simply showed the M3 and "Checkmate." Audi then had some fun collecting photoshopped billboard responses from fans on its Facebook page before revealing its own retort. The new billboard, which reportedly went up today, shows the R8 supercar next to this proclamation: "Time to check your luxury badge. It may have expired."

Huh?

While the R8 is a great weapon with which to defend yourself against an M3 attack, the battle cry beside it makes no sense to us whatsoever. If this were a Yo Mama competition, BMW would be chest bumping Wilmer Valderrama right now and Audi would be crawling back into its hoopty for the long ride home.

BMW did actually have a response for Audi. At some point the brand removed its M3 advertisement from across the street and didn't replace it. Audi is now battling with an ad for Barney's CO-OP... and losing.


Gallery: Audi vs. BMW Billboard War

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Billboard War Redux: Audi shoots back, BMW turns away originally appeared on Autoblog on Fri, 17 Apr 2009 18:58:00 EST. Please see our terms for use of feeds.



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lol at audi

Audi, hands down winner in every way. The M3 may be better than the rs4 but the v10 R8 and S8, simply crush BMW. They have no answer to Quattro.

except that audi's are one of the worst reliable cars since about 2003.

I think they were trying to insinuate that the M-badge no longer means anything as the R8 is a regular Audi model, not something that needs a badge to make it special?

still petty BS for two powerhouse that makes $100K+ cars...

I guess BMW called a timeout...

Wrong!!! since about 1985 lol.

yea, they've got their share of problems honestly, if you keep up w/ maintenance, they will not let you down.

If you want reliability, get a honda. Audi's are like the super hot chick that will have all your friends drooling and will rock your world behind closed doors...so what if she's a little high maintenance.