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 Old 03-08-2012, 08:30 AM   #1
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Default BMW's 2011 profit margin comes in second to Audi

BMW reported a record profit margin in its core automotive business for 2011. The result nonetheless fell short of matching that of close rival Audi. BMW boosted earnings before interest and tax (EBIT) as a percentage of revenue to 11.

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bmw parts are affordable than audi parts, but bmw cars are expensive than audi vechicles. And now, audi and bmw have a close fight in marketing their car.
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