Fiat 500X takes the blue pill

[Haltech]

Filed under: Marketing/Advertising, Videos, Crossover, Fiat



The Fiat 500 keeps getting bigger. Ron Arad aptly pointed out that much with his special-edition hatchback, but even in its modern incarnation, it just keeps growing: from the three-door hatch to the five-seat 500L, the ruggedized 500L Trekking, the seven-seat 500L Living and now the long-awaited 500X. Sure, it may be smaller than most crossovers, but it's positively huge by Cinquecento standards - a good third larger than the original whose spirit it embodies.

So how did Fiat make it grow? We'll give you a hint, Morpheus: it didn't take the red pill. As if it doesn't itself know, Fiat puts forward this possible explanation that's worth a watch... if you can make it through the first borderline-NSFW scene without puking. All we'll say is that the sexual suggestiveness of the 500 Abarth ad with Catrinel Menghia was a bit more palatable.Continue reading Fiat 500X takes the blue pill

Fiat 500X takes the blue pill originally appeared on Autoblog on Mon, 06 Oct 2014 20:01:00 EST. Please see our terms for use of feeds.



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