Ford reveals Europe's color preferences by country

[Haltech]

Filed under: Europe, Marketing/Advertising, Ford



Ford has released a study it conducted across Europe to determine which of its colors are most popular in each country. The results reveal that white, black and silver remain the most popular colors, edging out the company's bolder hues.

It turns out people in Turkey choose white Fords more than any other color. Danes dig black, Swedes go for orange and blue takes the cake for people in the Czech Republic. Ford found that its popular color choices tend to buck stereotypes - the Irish choose silver more than any other shade, despite the national identity with green.

Ford's marketing people are using the color study to determine how to stock dealerships in certain countries to move the most cars. The study also gives a glimpse into changing trends - according to Ford, earth tones like browns and coppers are making a comeback after years in the doldrums.

To see which colors are popular in which countries, click past the jump.

[Source: Ford | Image: Jeremy Korzeniewski/AOL]Continue reading Ford reveals Europe's color preferences by country

Ford reveals Europe's color preferences by country originally appeared on Autoblog on Fri, 01 Apr 2011 07:58:00 EST. Please see our terms for use of feeds.



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