Has the Ring Taxi been retired for good?

[Haltech]

Filed under: Europe, BMW



If you've ever been to the Nürburgring, you'd have been wise to take a ride in the Ring Taxi. Operated by OK Speed Marketing on BMW's behalf, the Ring Taxi offers you the opportunity to fly around the vaunted Nordschleife in an M5 piloted by Sabine Schmitz or another from BMW's talent pool. Or "offered," we should say, as reports come in that the program may be drawing to a close.

Since the program's start in 1986, some 90,000 passengers have enjoyed the experience, clocking more than 400,000 miles over the course of over 300,000 hot laps. But with financial constraints apparently coming to bear, OK Speed Marketing is reportedly canceling the Ring Taxi program due to an apparent lack of profitability. Which is a shame, because from what we hear, the combination of Sabine, an M5 and the Ring added up to one heck of a wild ride.

Looking on the bright side, however, it appears that some unknown entity is looking to pick the idea of the Ring Taxi back up... though it wouldn't seem likely to keep the same name. We'll let you know what we hear.

[Source: Bridge to Gantry]Has the Ring Taxi been retired for good? originally appeared on Autoblog on Tue, 08 Mar 2011 09:00:00 EST. Please see our terms for use of feeds.



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