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 Old 04-01-2009, 02:10 PM   #1
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Default Honda pulls out of Frankfurt Motor Show to save costs

Filed under: Frankfurt Auto Show, Green, Honda



It's looking like all auto shows are going to be feeling the pinch of a shrinking auto market including the mighty Frankfurt Motor Show. Honda has joined Nissan by pulling out of this fall's event in Germany in order to save money. Earlier this year, Nissan announced that it would only participate in one auto show on each continent -- Geneva, Tokyo and Los Angeles -- and although Honda hasn't made such a sweeping announcement yet, it appears to be taking things one show at a time. However, it wouldn't be surprising to see a similar move with only one North American show presence as well. At this year's Detroit Auto Show, Honda and Acura had stands but didn't bother with a press conference. Instead the new Insight was simply revealed on the show floor.

Speaking of the Insight it goes on sale in Europe on April 18. Elsewhere, Honda will begin testing its FCX Clarity fuel cell car in Germany later this year and will divert other resources to fuel cell and hydrogen development. Honda sees fuel cells as a better long term bet than batteries and plug-in vehicles and intends to pursue that direction.Continue reading Honda pulls out of Frankfurt Motor Show to save costs

Honda pulls out of Frankfurt Motor Show to save costs originally appeared on Autoblog on Wed, 01 Apr 2009 15:39:00 EST. Please see our terms for use of feeds.



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