Joel Ewanick named GM head of global marketing

[Haltech]

Filed under: Hirings/Firings/Layoffs, Marketing/Advertising, GM

Less than one year after his initial hire as General Motors' vice president of marketing, Joel Ewanick has just been named the automaker's global chief marketing officer.

In this new role, Ewanick will "ensure consistent global messaging" for the entire suite of GM brands, including Buick, Cadillac, Chevrolet and GMC here in the United States, as well as Holden, Opel and Vauxhall abroad. Furthermore, Ewanick will oversee GM's presence at important global auto shows, as well as the automaker's marketing and participation during major global events.

As you'll remember, Ewanick spent three years as the vice president of marketing for Hyundai Motor America before defecting to Nissan. After only a two-month stay at Nissan, Ewanick was hired by General Motors to replace Susan Docherty, the company's former marketing VP. Follow the jump for the official press release about Ewanick's new position as global marketing chief.

[Source: General Motors]Continue reading Joel Ewanick named GM head of global marketing

Joel Ewanick named GM head of global marketing originally appeared on Autoblog on Fri, 17 Dec 2010 10:57:00 EST. Please see our terms for use of feeds.



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