register gallery

Go Back   Mazdaspeed Forums > MSF News And Event Info > Site News & Events > Automotive News

Welcome to Mazdaspeed Forums .

You are currently viewing our boards as a guest which gives you limited access to view most discussions and access our other features. By joining our free community you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is fast, simple and absolutely free so please, join our community today!

If you have any problems with the registration process or your account login, please contact contact us.

*When you join MSF as a registered user, there will be No Ads.

*Registered Members get access to the Off Topic Area of the Forum

*Registered Members have an opportunity to upgrade their accounts to VIP, which brings a host of goddies for supporting MSF such as Raffles, Additional Forum Access, More PM Storage, The ability to upload more Images and many other enhancements.

*Registered members also get access to the live chat box!
Bookmark and Share LinkBack Thread Tools Search this Thread Display Modes
 Old 08-04-2009, 08:40 AM   #1
Eatin' Your Tuna
Haltech's Avatar
Join Date: Feb 2008
Location: Nator HQ - San Diego, CA
Posts: 109,456
iTrader: (0)
Rep Power: 10
Haltech is the leader of the worldHaltech is the leader of the worldHaltech is the leader of the worldHaltech is the leader of the worldHaltech is the leader of the worldHaltech is the leader of the worldHaltech is the leader of the worldHaltech is the leader of the worldHaltech is the leader of the worldHaltech is the leader of the worldHaltech is the leader of the world
Thanks: 1,600
Thanked 41,977 Times in 8,183 Posts
Groans: 243
Groaned at 329 Times in 243 Posts
(Thread Starter)
Default Lutz lays out his strategy for GM advertising: "Memorable," "clever," "viral" [w/VIDEO]

Filed under: Marketing/Advertising, Videos, GM

Click above to watch Kate Walsh talk up the Cadillac CTS Sport Wagon after the jump

So we knew that Bob Lutz didn't like the course General Motors commercials were taking - but no one knew what he did like. Now that he's back from vacation in the Caribbean, he's laid out what he has enjoyed: popular YouTube vids like the Chevrolet Corvette ZR1 lapping the 'Ring, the Kate Walsh Cadillac ads, and a Howie Long Total Confidence commercial.

Sure, Lutz's plan for ads sounds a lot like the Standard Operating Practices of old GM. However, Cadillac did good business with the Kate Walsh ads, the ZR1's 'Ring showing meant you could put "Corvette" and "supercar performance" in the same sentence. And while we sometimes find the Long ads a tad facile, they state their cases plainly. If Lutz can do what those three commercials did - but do so for each of the portfolio's entire brands intentionally and over time, he'll have done something monumental.

To do that, Lutz says he is revamping and taking control of just about everything: bringing designers in on the ad planning and going to product-driven advertising, changing how GM works with its agencies and giving agencies clearer directives, holding weekly meetings with brand executives, and even making sure all the ad photography is flattering to the car. Will these changes be enough? Check out the one of Lutz's favorite new ads after the jump, then leave your fellow reader a line in 'Comments' with your best guess as to GM's chance for advertising success.

[Sources: Automotive News, sub req'd; General Motors]Continue reading Lutz lays out his strategy for GM advertising: "Memorable," "clever," "viral" [w/VIDEO]

Lutz lays out his strategy for GM advertising: "Memorable," "clever," "viral" [w/VIDEO] originally appeared on Autoblog on Tue, 04 Aug 2009 11:29:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Haltech is offline   Reply With Quote

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads
Thread Thread Starter Forum Replies Last Post
REPORT: Bob Lutz "crapped all over [GM's] advertising," went on holiday Haltech Automotive News 0 07-27-2009 01:30 PM
Review: 2009 Audi A6 3.0T suits high-speed cruising to a "T" - or is that an "S"? Haltech Automotive News 0 07-01-2009 09:30 AM
Saudi government bans "lewd" personalized license plates including: "SEX," "ASS," and "USA" Haltech Automotive News 0 04-14-2009 12:40 PM
VIDEO: Audi RS5 at the Nurburgring is "böse" - that's German for "evil" Haltech Automotive News 0 01-19-2009 05:10 PM
Pics Aplenty: MANSORY McLaren SLR "Renovatio" and Ferrari 599 GTB "Stallone" Haltech Automotive News 0 04-08-2008 03:20 PM

All times are GMT -7. The time now is 07:57 PM.
Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Template-Modifications by TMS
©Copyright 2008 ; 2018 Cymru Internet Services LLC | FYHN™ Autosports HQ
Ad Management plugin by RedTyger
Page generated in 0.23373 seconds with 20 queries