McLaren announces first six U.S. dealers for the MP4-12C

[Haltech]

Filed under: Coupe, Performance, Marketing/Advertising

McLaren dealer rendering - Click above for high-res image gallery

Six weeks after announcing the first 35 cities that would get dealers to sell the MP4-12C, McLaren Automotive has now released the names of the first six North American retailers. The first franchises are going to the Auto Gallery in Beverly Hills, CA, Park Place in Dallas, TX, Miller Motorcars in Greenwich, CT, Price Family Dealerships in San Francisco, CA and Dew Luxury Motor Cars in Tampa Bay, FL. In the coming months, McLaren also plans to assign dealers in Miami, Orange County, Philadelphia and Toronto.

McLaren expects to start deliveries of the MP4-12C about a year from now with a price tag starting at between $225,000 and $250,000. The company plans initial production volumes of 1,000 cars a year with volumes rising to 4,000 a year as it adds new models.

Despite the impressive specification of the 12C and McLaren's obvious pedigree, it will be interesting to see how well the company fares in the market, especially if the economy doesn't pick up significantly. Unlike Tesla which has struggled to find buyers beyond the early adopters, McLaren has a car that doesn't demand the same significant compromises as an EV and the company already knows how to build cars after doing the F1 and the Mercedes-Benz SLR. Time will tell and we look forward to how it will play out.


Gallery: McLaren Automotive dealer renderings



[Source: McLaren]Continue reading McLaren announces first six U.S. dealers for the MP4-12C

McLaren announces first six U.S. dealers for the MP4-12C originally appeared on Autoblog on Mon, 05 Jul 2010 13:14:00 EST. Please see our terms for use of feeds.



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