MyFord Touch proves that the shape of things to come is awesome
 

Filed under: CES, Technology

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Ford began its MyFord Touch presentation with a simple question: "People line up for iPhones - why not cars?" What is it about certain pieces of technology that makes them a "must have"? And since the iPhone is really just a merger of two things we already have (a cell phone and PC), is it possible to blend something into a car that will get 'em lining up around the block? Quite obviously, Ford's hoping the answer is yes.

MyFord Touch - and if you buy a Lincoln, MyLincoln Touch - is a piece of driver connect technology like SYNC, only much more advanced. In fact, you can think of MyFord as SYNC 2.0. Or, you could, if not for the fact that there already is a SYNC 2.0. Regardless, in-car technology can do myriad of things these days, and Ford thinks it's found a way to group and display all of a vehicle's functionality in a logical, intuitive and useful way. Sadly, Ford is internally calling this "simplexity," as in making the complex simple. Or, as we wrote in our notes, "barf." Thankfully, the public will know it as MyFord Touch.


Gallery: MyFord and MyLincoln Touch

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MyFord Touch proves that the shape of things to come is awesome originally appeared on Autoblog on Thu, 07 Jan 2010 00:01:00 EST. Please see our terms for use of feeds.



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