Official: Happy 10 year anniversary, Mini
 

Filed under: Convertible, Coupe, Wagon, Etc., Hatchback, Mini

http://www.blogcdn.com/www.autoblog....-white-opt.jpgIn 2002, the first U.S. Mini dealership opened in San Francisco. With only one model and a gallon of gas selling for an average of $1.25, there were plenty of critics who said the Mini brand didn't stand a chance in the States.

"Mini launched in the U.S. during the time when gas was cheap and large trucks and SUVs ruled the road," said Jim McDowell, Vice President of Mini USA in a statement. "Many thought the brand would be a one-hit wonder, and we are extremely proud that we were able to surprise some the toughest critics, and at times, even ourselves."

Now, ten years later, Mini has six models, gas prices have more than tripled and "small car" doesn't necessarily mean "cheap car." It's safe to say those naysayers in 2002 made a big mistake about the premium small car from BMW.

So, happy birthday, Mini USA, and congrats on convincing an SUV-loving American public that bigger is not always better.
Continue reading Happy 10 year anniversary, Mini

Happy 10 year anniversary, Mini originally appeared on Autoblog on Fri, 23 Mar 2012 09:30:00 EST. Please see our terms for use of feeds.



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