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|06-09-2014, 08:20 AM||#1|
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Piloti back on track with new owner Canadian Tire, new shoes
A longtime favorite of racing drivers, enthusiasts and automotive journalists alike, Piloti emerged in 1999 to provide a unique line of driving shoes for both on-track use and off. Yet despite their popularity in the automotive marketplace, the brand disappeared a couple of years ago after the economy tanked. Enthusiasts didn't stop asking for them, though, and now Piloti is back with new owners and a lineup including some of our favorites from the previous line and some welcome new additions.
Jonathan Carter, Piloti's managing director, spoke about the brand's return, saying "Over the past two years, while the brand was in transition, we noticed an unwavering demand for Piloti driving shoes from both professional drivers and general car buffs." "We are pleased to bring Piloti back to market with exactly what North American car culture has been asking for: The only technologically advanced driving shoe that is also stylish and comfortable enough for the street."
If you notice they used the term North American instead of just American, that could be in part because, while the original company was based in California, the new owners are Canadian. The company behind the brand's revival is Canadian Tire, a major retail and automotive service company with nearly 500 locations across Canada and numerous other brands under its portfolio. It's the same outfit that built the ice truck a few months ago and sponsors NASCAR's Canadian racing series. Autoblog got the chance to talk with Andrew Davies, the head of Canadian Tire's automotive division and the man responsible for bringing Piloti back to life, from his office in Toronto. Keep reading below to find out what's in store for the rebirth.Continue reading Piloti back on track with new owner Canadian Tire, new shoes
Piloti back on track with new owner Canadian Tire, new shoes originally appeared on Autoblog on Mon, 09 Jun 2014 10:13:00 EST. Please see our terms for use of feeds.
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