Report: Audi goes extra mile to make up for customer's bad auto show experience [w/video]

[Haltech]

Filed under: Chicago Auto Show, Coupe, Performance, Marketing/Advertising, Audi



One privileged Audi fan got to experience the Chicago Auto Show in his own garage recently, according to QuattroWorld. After driving three hours to Chicago and being denied the chance to sit in the 2013 Audi RS5 at the show, Joshua Smith wrote a letter to the company complaining about the way he was treated. Lo and behold, Audi of America President Johan de Nysschen responded, explaining that the pre-production RS5 was off-limits to show-goers because it had to make it through the full auto show season, but promising to arrange a private viewing of the car at Smith's home in Neenah, WI. Audi reps showed up soon after the close of the show, not only with the RS5 but also with S6, S7, and S8 in tow.

If you're thinking of employing the same squeaky-wheel tactic to get a flotilla of Audis parked in your driveway for the day, understand that Smith wasn't just another self-important grumbler. As he indicated in his letter to de Nysschen, he does own an S5, A6 and A3, and is active in both the Chicago Audi Club and the Badger Audi Club in Wisconsin. It probably didn't hurt that in his plea for better customer service this "true Audi enthusiast" happened to mention flirting with the enemy, writing "In the BMW booth at the show I spent over 30 minutes with a BMW representative who showed me the M3 and the all new M5, which was also closed to the majority of the public."

Smith shot video of the cars at his home, which you can see after the jump.Continue reading Audi goes extra mile to make up for customer's bad auto show experience [w/video]

Audi goes extra mile to make up for customer's bad auto show experience [w/video] originally appeared on Autoblog on Thu, 01 Mar 2012 17:58:00 EST. Please see our terms for use of feeds.



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