Toyota explains what names like Camry and Yaris mean

[Haltech]

Filed under: Etc., Marketing/Advertising, Toyota



Ever wonder where automakers get the names for their cars? You're not alone. The sitcom Seinfeld opened Episode 94 - the one where George Costanza buys a Chrysler LeBaron instead of a Volvo - with a bit about nameplates like Integra, Supra and Impreza. Toyota, clearly, is not exempt from choosing evocative but enigmatic names for its models, and now the Japanese automaker is taking us through the etymology of some of its nameplates.

Names like Supra may require no clarification, but what about Camry? That comes from the Japanese word kanmuri for Crown (which is, incidentally, the name of another Toyota sedan).

Yaris? According to the company, it's "an amalgamation of words from Greek mythology and German. In Greek mythology, 'Charis' was a symbol of beauty and elegance. Toyota swapped the 'Ch' with 'Ya' - German for 'yes' - to symbolize the perceived reaction of European markets to the car's styling."

Uh-huh. By comparison, Corolla couldn't be simpler - its name refers to the innermost ring of pedals around the center of a flower. Previa is derived from the Latin word for providence (as in foresight, not capital city in Rhode Island).

Some of these name meanings you may already be aware of, but others might still be a mystery, so head over to Toyota's UK blog to delve deeper into ten of the company's most 'iconic' names.Toyota explains what names like Camry and Yaris mean originally appeared on Autoblog on Mon, 20 Oct 2014 15:30:00 EST. Please see our terms for use of feeds.



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