This is quite nice. I would like a little bit more detail by the gauge ... it is a little empty but I really like how the first letters come together.

A little bit more detail for you... will probably need to clean it up tomorrow or something.

http://i1291.photobucket.com/albums/...pse188ee40.png

Open to font change? Also what is the exact name you want. I noticed different names on the other options

Really Nice !!!!

this is a great idea Lex.. Ill send ya a couple ideas later today...

I prefer to stick to the same font but I am open to seeing what you have in mind. As for the name, I wanted to leave this open ended. Possibilities are:

Stratified
Stratified Auto
Stratified Automotive Controls

etc.

Looking forward to the designs everyone and thank you so far!

Bored at work so here's a few more.

http://i1291.photobucket.com/albums/...ps3c253623.png
http://i1291.photobucket.com/albums/...ps3976c162.png
http://i1291.photobucket.com/albums/...ps7449f0d0.png

I really like the top 2. If only there was a design logo or element that would flow well with these. Tach, turbo ... something performance inspired.

I'm sure I can come up with something...

just an idea, take it or leave it, but on the top of this one, make an ark of a tac/speedo across the whole thing.

just thinking out loud.

Good suggestion, I'll have to try it out tomorrow when I'm bored at work again.

Lex, just trying to get a feel if I'm going in the right direction with this.

http://i1291.photobucket.com/albums/...ps02178e05.png

What about a gradient from blue up to red (like on an OG tach,) both in the arc and in the S-----D graphic?

Great suggestion, I'll give it a try later and see what it looks like.

Here's what that gradient idea looks like.

http://i1291.photobucket.com/albums/...ps3b8b3d3c.png

2 more concepts.

http://i1291.photobucket.com/albums/...ps38eea573.png
http://i1291.photobucket.com/albums/...ps2d346d17.png

I like this one the most. I'm going to make some suggestions:

- Let's go from blue to red instead of red to blue. Red near redline so on the right.
- The tach, I'm thinking about making the line go from thin to thick like an old school volume control.

I also like the automotive controls at the bottom but without the turbo in there.

hum :thinking:

To all you putting Tachs on the designs you may want to have a redline section in there at the top of the tach and maybe the needle in the redline looking all powerful n shit. Cause who wants to run at 3000RPM when you can be at redline. Boom!

Hopefully I understood you correctly... even if I didn't it did turn out quite badass looking.
edit: forgot one of the pics, post updated.

http://i1291.photobucket.com/albums/...ps341ee5cd.png
http://i1291.photobucket.com/albums/...ps4e9479cb.png
http://i1291.photobucket.com/albums/...ps120f62b8.png

I like the solid line one.


Give it a little tappy, a tap tap tap-a-roo

Yes that first one rocks!


Tappin

Not to be demanding, but could you do one that says "stratified tuned"?



Give it a little tappy, a tap tap tap-a-roo

Hmm... I could, but I'd need Lex's permission first as these are official submissions for this contest and if either of my designs win the rights belong to Lex & Stratified. Even if they don't win I'd still like to get Lex's blessing before doing something like that but it wouldn't be a problem at all to create one.

Great work on these @Disarray;

Something bugs me about the purple and pink in the middle of Stratified. Perhaps a solid color is best.

Maybe the S and the D can be red and "tratifie" Blue

I was also thinking make the entire Stratified in blue and the tach in blue up to the point it becomes vertical lines and just have those as red (like a redline marker) on the one below. Just some things to try.

http://i1291.photobucket.com/albums/...ps120f62b8.png

Also everyone else there's still time to participate! More entries are welcome!

I guess I'm going to try to jump into this competition. Ill try to submit something today.

I really like the stretched, artistic representation of the tach in these...doesn't look like a copy of a perfectly round tack like so many other automotive companies use. This one is win in my book so far with the alterations lex has mentioned.

+1 on the gradient only being in the tach.

Here is what I have so far. I tried to go with the tach scheme since that seems to be the general likings.

Here is another slight revision.

Another small revision.

I like these a lot. I think I am definitely leaning to not have gradients on the text itself and just have the gradients (if any) on just the art.

Im not a huge fan on gradients on main logos but figured I would throw out options. Let me know if there are any main elements that you are not to excited about. On a side note, I changed up some of the gradients to solid colors or different gradients. Here are the results.

Different color combinations with the suggestions that Lex made.

http://i1291.photobucket.com/albums/...ps0486ea20.png
http://i1291.photobucket.com/albums/...pse16fe488.png
http://i1291.photobucket.com/albums/...psbc66ab58.png
http://i1291.photobucket.com/albums/...pscba8e772.png
http://i1291.photobucket.com/albums/...ps968ad3a2.png

These are all looking excellent guys

I may be getting carried away with options. LOL

As these are getting better and better and as we are getting close to the contest deadline, I will withdraw more and more from making comments as these are very much on the right track and I will let you refine it as you see fit. You're the artists!

I really like this one, but having the "St" in red makes it look like you are trying to cater to ST's, as in Ford ST's. If I was to vote on any, it would be this one though (minus having the first two letters a different color haha).

Any reason you're shying away from gradients in the text? Cost of printing? IMO, gradients just add a nicer look to the overall logo than solid colors, but of course cost has to come into play for printed items.

Slightly different option.

http://i1291.photobucket.com/albums/...ps974565f8.png

Hm.
What if the D in that one was a vector-style turbo?